Interview with Axel Ecke – Brand Director Jaguar Germany

Pur group: How do you assess the current economic situation?

Axel Ecke: The market revives and we can see an explicit revival. We imposed the new ‘Jaguar XJ’ at the past weekend and the event was a complete success. Jaguar Germany has a positive opinion of the future and is looking forward optimistically into the second half of the year 2010.

Pur group: Why does Jaguar invest money into incentives?

Axel Ecke: Because the motivation of employees and the identification with the brand Jaguar is of major importance for the company’s success. Only a motivated employee is a good employee.

Pur group: For which reason Jaguar cooperates with the Pur group?

Axel Ecke: We have a professional relationship with the pur group since many years and we got to know and to esteem the business activities of the agency especially in the few past years.



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